Building Habits Should Feel Good
We're on a mission to change how people think about habit building. No more guilt. No more all-or-nothing thinking. Just progress.
Our Story
EveryHabit started with a frustration that many of us share: why do most habit trackers make us feel worse, not better?
We've all been there. You're on a 30-day streak, feeling great about your progress. Then life happens—you get sick, travel, or just have a rough day. You miss one day, and your streak resets to zero. Suddenly, all that progress feels meaningless.
That's not how habits work in real life. Research shows that missing one day doesn't derail a habit—giving up does. The problem isn't you; it's the design of traditional habit trackers.
So we built EveryHabit differently. Instead of punishing you for being human, we celebrate progress. Instead of tracking forever, we help you graduate habits in 66 days (the scientifically-backed timeframe for habit formation). Instead of daily demands, we offer flexible weekly goals.
Our philosophy is simple: progress over perfection. Because building habits should feel empowering, not exhausting.
Our Values
The principles that guide everything we build.
Progress Over Perfection
We believe in celebrating small wins. Missing a day doesn't mean failure—it means you're human.
Science-Backed Approach
Our 66-day graduation system is based on research. We build features that actually help you succeed.
Built for Real Life
Life is unpredictable. Your habit tracker should understand that. We design for flexibility, not guilt.
Our Mission
To help one million people build lasting habits by 2026—not through guilt or gamification tricks, but through a genuine understanding of how behavior change works.
Get in Touch
Have questions, feedback, or just want to say hi? We'd love to hear from you.
hello@everyhabit.orgJoin Us on This Journey
Be part of a community that believes in progress over perfection.
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